My Story

I've always had an entrepreneurial spirit. As a kid, I sold chocolates. Later, I tried selling wallets. Then I moved on to selling handmade guitar straps online. I had several other short ventures, but I never quite stuck to any of them. However, the experience of selling guitar straps online is what made me know that I wanted to commit to e-commerce. I continued reading tons of business books, watched countless YouTube videos about online selling, and wanted to commit to something bigger.

Around that time, I ordered my first-ever automatic belt. It was awesome! I had grown up wearing traditional belts with holes, constantly dealing with them fitting too tight or too loose. But this belt adjusted perfectly to my waist size. I wore it all the time and quickly realized: this is what I wanted to sell.

There was just one issue—the quality. The belt I had bought was made from cheap leather with a thick synthetic coating that smelled like rubber and felt stiff. It worked well, but it didn’t feel premium. If I was going to sell these, I wanted to offer something significantly better.

So, I went all in. I researched leather types and tested countless samples from different manufacturers. After a lot of trial and error, I found the perfect leather material: full-grain leather with a pebble texture. It’s lightweight, “buttery” soft, and wraps comfortably around the waist—everything I wanted in a belt.

Since then, I’ve sold at my school, sold at a pop-up shop at a local mall, and continued improving my online shop. My goal is simple: to offer the most comfortable belt you’ll ever wear. I hope you enjoy wearing them as much as I do.

-Armando Cazares